You get to be Joe and Jane! Describe a multichannel experience you've recently had with a retailer, and a omnichannel experience you've recently had with a retailer. BE SPECIFIC about the attributes that made the experiences one or the other and please number them (Use 1 for multichannel and 2 for omnichannel) so there is a distinction. https://www.youtube.com/watch?v=44rQux8Jfps

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You get to be Joe and Jane! Describe a multichannel experience you've recently had with a retailer, and a omnichannel experience you've recently had with a retailer. BE SPECIFIC about the attributes that made the experiences one or the other and please number them (Use 1 for multichannel and 2 for omnichannel) so there is a distinction. https://www.youtube.com/watch?v=44rQux8Jfps
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