Name a retailer from which you have received personalized service,product, or promotion offerings online. What form of personalizationdid you receive? Did the personalization influence your purchasedecision? Explain why or why not.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Name a retailer from which you have received personalized service,
product, or promotion offerings online. What form of personalization
did you receive? Did the personalization influence your purchase
decision? Explain why or why not.
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