Market segmentation is a crucial component of any marketing strategy, as it allows businesses to divide a heterogeneous market into smaller, more manageable segments. Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potential customers effectively. Provide real-world examples to illustrate your points.
Market segmentation is a crucial component of any marketing strategy, as it allows businesses to divide a heterogeneous market into smaller, more manageable segments. Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potential customers effectively. Provide real-world examples to illustrate your points.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Market segmentation is a crucial component of any marketing strategy, as it allows businesses to divide a
heterogeneous market into smaller, more manageable segments.
Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potential
customers effectively. Provide real-world examples to illustrate your points.
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