Market can be segmented at different levels. Briefly describe each and explain the benefit associated with segmenting the market at each of the four levels.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Market can be segmented at different levels. Briefly describe
each and explain the benefit associated with segmenting the
market at each of the four levels.
Transcribed Image Text:Market can be segmented at different levels. Briefly describe each and explain the benefit associated with segmenting the market at each of the four levels.
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