How is market segmentation different for business-to-business markets and business-to-customer markets?
Introduction:-
market segmentation is the study of how your company splits its clients or consumers into different categories depending on factors such as age, money, psychological qualities, or behaviours. these divisions can then be used to tailor merchandise and advertisements to specific clients.
when it comes to categorization and re-targeting, you want to know how your government responds in a particular context, such as buying your items. a prediction algorithm may be added into the research in many circumstances, allowing respondents to be divided into distinct groups based on precise responses to interview questions.
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