Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify several organizations that have in your view adopted the marketing concept (market orientation). What
characteristics of these organizations indicate acceptance of the marketing concept?
Transcribed Image Text:Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?
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