As technology continues to evolve, _______ play(s) a very important role in how marketers decide to distribute funding among their promotional mix tactics.   a. Competitors   b. Government policy   c. Data   d. Noise

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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As technology continues to evolve, _______ play(s) a very important role in how marketers decide to distribute funding among their promotional mix tactics.
  a.

Competitors

  b.

Government policy

  c.

Data

  d.

Noise

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