5. A company provides house cleaning services in different areas of Metro Manila. The company developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers are using techniques to facilitate ________. a. Viral marketing! b. Opinion leader c. Guerrilla Marketing
5. A company provides house cleaning services in different areas of Metro Manila. The company developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers are using techniques to facilitate ________. a. Viral marketing! b. Opinion leader c. Guerrilla Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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5. A company provides house cleaning services in different areas of Metro Manila. The company developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers are using techniques to facilitate ________.
a. Viral marketing!
b. Opinion leader
c. Guerrilla Marketing
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