Aiming at two or more distinct consumer groups, with different retailing approach for each group is

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Aiming at two or more distinct consumer groups, with different retailing approach for each group is _________________.
a.
Concentrated marketing
b.
Undifferentiated marketing
c.
Mass marketing
d.
Differentiated marketing
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