Public relations is all about_____________________________. Select one: a. image and goals b. sales and image c. market and goals d. information and image
Q: The purpose of qualitative research is to _______________________________.a) Establish causal…
A: The objective of this question is to identify the correct purpose of qualitative research among the…
Q: The ILO is driven by Question 16Answer a. Policies and procedures b. Resources and Funds c.…
A: The question is asking about the driving factors of the International Labour Organization (ILO). The…
Q: Which one of the following business model canvas sections is relevant when choosing a commercial…
A: The business mоdel саnvаs is а strаtegiс mаnаgement tооl thаt lets yоu visuаlize аnd…
Q: This was prompted by ________. a. Need recognition ! b. Evaluation of alternatives
A: This was prompted by a. Need Recognition
Q: 1. Intermediaries include retailers, ________, and logistical organizations. a. Internet companies…
A: NOTE: We are allowed to do the first question only. One of the important concepts in managing…
Q: ________________________is appropriate for organization that offer relatively narrow product lines…
A: A Product specialized sales organization is a type of sales organization which is suitable in cases…
Q: is a lack of basic necessities such as food, cdothing, or shelter.
A: ______ is a lack of basic necessities such as food, clothing or shelter. Answer: Poverty
Q: 17 Coupons, contests and demonstrations are examples of __________: Select one: a. Sales promotion…
A: Answer a). Sales promotion Samples, coupons, premiums, contests, and rebates are examples of…
Q: 23- Mr.Anwar is working as Sales Executive in National detergent company. He performs numerous…
A: The correct option is option b, Buying raw materials and turning them into finished goods.
Q: The main PR activities are__________________________________
A: Answer : d) is correct answer . The main PR activities are publicity and event management.
Q: Environmental sustainability concerns have grown steadily over the past three decades. Marketers…
A: Sustainability has become a crucial issue for marketers to follow today where environmental damage…
Q: 19. ______ play a major role in building brand equity, and range from corporate names or trademarks…
A: In organization products are introduced as per the requirements and needs of consumers. Every…
Q: 1. Integrated Marketing Communications is the coordination of all or some of the six promotional…
A: Explanation:- Customer satisfaction, often known as live vox, is the spoken transmission of…
Q: The promotion tool which is suitable for mass marketing is ______________. a. Direct mail b.…
A: Sales promotion is a kind of promotional tool which is employed bye the marketers for a temporary…
Q: Explain what is advertising research is and why it's valuable?
A: Advertising helps in persuading the prospective customers into buying the offering of a firm.
Q: Question 2: In order to grow operations and survive in the media economy, the required resources…
A: Media industry can be explained as an industry in which various organizations produces, publishes…
Q: 10-The organizations to understand the customer behavior they use ? a. Online marketing O b Product…
A: Consumer behaviour can be explained as the study of how individuals, company or organization…
Q: The ______________through objective and systematic method of finding solution to a problem is…
A: The main goal of the research is to find responses to questions by the system of scientific…
Q: 1. Regarding Product Life Cycles and Promotion ______. a. During market introduction, the basic…
A: Product life cycle or PLC - It is the process through which a product goes on from its introduction…
Q: 5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing…
A: Public Relations (PR) in marketing involves managing the spread of information between an individual…
Q: Recruitment of sales representatives can be made from _______ sources. a. Eight b. Three c. Ten d.…
A: Recruitment is the process of selecting and appoint prospective candidates to the organization in…
Q: 3- Salespeople are no longer called salesmen, instead they are now called all the following names…
A: Answer: (A) Sales professor Sales professor is a name which not called to Salespeople.
Q: Week 1 Advertising Plan Make an executive summary of Nike product "The Air Zoom Alphafly Next…
A: The Air Zoom Alphafly Next Nature is a superior racing shoe that has two ultra-responsive Zoom Air…
Q: 11 What does an advertiser need to do in order to conduct an A/B test on ad copy (e.g. ad…
A: An A/B testing also known as split testing is a method in which a digital marketer can compare two…
Q: 31. There is a danger in the use of dashboards that the company becomes too focused on tactical…
A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…
Q: __________ REFERS TO MULTIPLE UNRELATED GROUPS OF CUSTOMER SEGMENTS WITH VERY DIFFERENT NEEDS AND…
A: The concept of diversified market is related to multiple unrelated groups of segments of customers,…
Q: As technology continues to evolve, _______ play(s) a very important role in how marketers decide to…
A: A promotional mix is a combination of elements used to promote a product/service. These elements…
Q: When users click on a display ad, the landing page should match the ad's: A) Value proposition B)…
A: Display advertising is a popular form of online advertising that involves creating visually…
Q: 6)The county took steps to ______________ water quality. Select one: a. spread b. prescribe c.…
A: To improve the economic and working conditions, steps are taken by countries, organizations, and…
Q: Reach, frequency, cost of contact et al.,are decisions most relevant to: O A. Creative execution B.…
A: * Option Selection - Option A , Creative Execution. * Explanation -The reach , frequency and cost…
Q: has a high cost per person (The most expensive promotional tool).
A: Answer :Personal selling Personal selling has a high cost per person (The most expensive…
Q: 25) ---require setting and updating limits on how much of a particular product can be sold at a…
A: Option C is the correct answer.
Q: ___ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as…
A: Consumer behavior is the study of decisions and actions people make while buying, consuming, or…
Q: _______Women in the market can be classified as a. market segmentation. b. a marketing mix. c. a…
A: Market segmentation-It is the activity of grouping the market into common groups that share mutual…
Q: Which of the following is NOT a requirement for a successful product placement campaign? A.…
A: Product placement - It is a marketing strategy in which references to certain products are tied up…
Q: The process of determining whether a sales lead has the potential to become a prospect is known as…
A: A marketing foresight is made in order to measure the viability of the business model for its…
Q: Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting…
A: Scheduling corresponds to the pattern of time wherein the advertisement will run. It aids in the…
Q: _______ Category management isa. a producer deciding which category to concentrate on for the next…
A: Products are categorized into different types. It is important for the business organization to…
Q: 21) For some ________, a simple description consisting of a word or picture might be sufficient. A)…
A: A product is an intangible service or tangible item that the market gets because it can satisfy a…
Q: A small but attractive market segment that is targeted by a company is called _____. a. sales b.…
A: A small but attractive market segment that is targeted by a company is called niche market.
Q: What are the differences function of a public relations (PR) department?
A: Public relations is a communication process conducted in a strategic manner. It is conducted by…
Q: Investment in local communities and sponsorship of environmental rejuvenation programs by a mining…
A: Investment in local communities and sponsorship of environmental rejuvenation programs by a mining…
Q: positioning, mixing elements, budgeting and setting objectives c. none of the answers supplied for…
A: Marketing is the method to create exchange with customers. It helps the company to build customers…
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- 9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the…________ It represents the value of an organization’s brand.The product is launched in a specific city to know the acceptability of specific product is called _________________. a. customers b. marketing trails c. distributors d. experts
- 14.The final step in the marketing process is ________. a. Understanding the marketplace. b. Building profitable relationships with the customers. c. Capturing value from customers. d. Constructing an integrated marketing program.Your first task in writing a sales proposal is to find out exactly what your prospective ___________________.. Single choice. (1 Point) a. customer needs b. cost analysis c. goals and objectives d. problem or issuetext __________involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. a. Marketing b. Marketing mix c. Target market d. Selling
- 1. Publicity has a clan culture where employees are empowered to participate in a way in the company that is fun and have generous perks. The end results are profitability and an enviably low 2% turnover rate. A clan culture has a (n)______. a. internal focus and values stability and control b. external focus and values flexibility c. internal focus and values flexibility d. continual focus on efficiency, cost cutting, and outsourcing e. strong external focus and values stability and control______________ are the activity of a business to sell products and services with different methods, for example directly, agency-based, or online. Choose an answer: a. procurement b. marketing c. sales d. services1. Is it true that the more loyal the firm’s profitable customers, the higher the firm’s customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…
- QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.____________ are responsible for creating the text portion of themessages in advertisements1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action
