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- MARKETING PLAN SECTION (2)What are the differences function of a public relations (PR) department?Q10 Investment in local communities and sponsorship of environmental rejuvenation programs by a mining company are evidence of___________________________. Select one: a. public relations b. all of the given options c. a commitment to corporate social responsibility d. community relations
- Fundamental marketing communication decisions include ____________. Select one: a. positioning, targeting, setting objectives and budgeting b. positioning, mixing elements, budgeting and setting objectives c. none of the answers supplied for this question are correct d. targeting, budgeting, evaluating and planning e. positioning, evaluating, planning and forecasting Clear my choice13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.Create a marketing plan for a new Hair oil
- Media Planning & Buying 1 Out-of-home, direct mail, & specialty advertising; when do advertisers decide to use one or more of these media to either replace or complement print/electronic media? What factors must be considered? 2 How do advertisers plan a media advertising campaign? What factors must be considered in the planning? (Hint: reach, frequency, continuity, cost per thousand, etc)8. Choose a company (it can be the same one as above or a new one) and identify 2 examples of promotions that the company utilizes in the sales process. Explain when each would be effective and draw in more business.1. Publicity has a clan culture where employees are empowered to participate in a way in the company that is fun and have generous perks. The end results are profitability and an enviably low 2% turnover rate. A clan culture has a (n)______. a. internal focus and values stability and control b. external focus and values flexibility c. internal focus and values flexibility d. continual focus on efficiency, cost cutting, and outsourcing e. strong external focus and values stability and control
- 1. Is it true that the more loyal the firm’s profitable customers, the higher the firm’s customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…1. A company sells consumer products like soaps and detergents using door-to-door sales. That is,salesmen make calls at homes, demonstrate their products, sell and collect payment on the spot. As themanager of the company, you are wondering the best way to assess the performance of the salesmen.That is, how to assess, what to assess, when to assess, who should be involved in the rating, etc. Discusshow you would implement a performance appraisal system for the outside salespeople in terms of theabove challenges?2. A local oil and gas company in Houston hires the following categories of employees: 1. PetroleumEngineers at all levels (entry level, senior level, middle-management level, etc.). 2. Clerical employees(entry level only). 3. Senior management staff (both internal and external searches are done). Thecompany employs about 3,000 employees in the Houston area. The company is interested in revising itscompensation package to be externally competitive. They want to conduct their own…3.1 Identify the various objectives of marketing departments and provide an examplefor each. (10)
