Reach, frequency, cost of contact et al.,are decisions most relevant to: O A. Creative execution B. Ad appeals OC. Media selection and media mix OD. Ad styles

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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
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Reach, frequency, cost of contact et al.,are decisions most relevant to:
O A. Creative execution
B. Ad appeals
OC. Media selection and media mix
D. Ad styles
36
Transcribed Image Text:Reach, frequency, cost of contact et al.,are decisions most relevant to: O A. Creative execution B. Ad appeals OC. Media selection and media mix D. Ad styles 36
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