Please answer this Simple question Reach, frequency, cost of contact et al.,are decisions most relevant to:O A. Creative executionB. Ad appealsOC. Media selection and media mixD. Ad styles36

* Option Selection - Option A , Creative Execution. * Explanation -The reach , frequency and cost…

Answered: Reach, frequency, cost of contact et…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Reach, frequency, cost of contact et al.,are decisions most relevant to: O A. Creative execution B. Ad appeals OC. Media selection and media mix OD. Ad styles