Apple as your Company selected a social media platform which is LINKEDIN. Create the company's social media strategy to convey to the public a new direction the company is taking. Create a digital promotion piece that can be shared via social media platforms. Address the following:  1. Explanation and reasoning for the new direction 2. Company's vision/mission/values 3. Call-for-action button( share, subscribe, donate, etc..)  4. Consider an interaction component (such as a contest, etc..) to your promotional piece. DONT create a piece of marketing already developed by the company.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Apple as your Company selected a social media platform which is LINKEDIN. Create the company's social media strategy to convey to the public a new direction the company is taking. Create a digital promotion piece that can be shared via social media platforms. Address the following: 

1. Explanation and reasoning for the new direction

2. Company's vision/mission/values

3. Call-for-action button( share, subscribe, donate, etc..) 

4. Consider an interaction component (such as a contest, etc..) to your promotional piece. DONT create a piece of marketing already developed by the company. 

 

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You do know that I'm talking about the Apple company by Tim Cook right ? 

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