What does the statement mean?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
What does the statement mean?
Benefits of social media for content creation and distribution
1. Promote content
Promoting your content on social channels is a great way to get your smart,
wellresearched content in front of new people, proving your expertise and
growing your audience.
For example, Adobe used Linkedin Sponsored Content to showcase its
research, including
infographics and videos.
2/ Go viral
As people start liking, commenting on, and sharing your social posts, your
content is
exposed to new audiences-their friends and followers. Going viral takes this
concept one step
further. As people share your cantent with their networks, and their
networks follow suit, your
content spreads across the internet, getting thousands or even millions of
shares.
This exposure is especially beneficial because all those shares, likes, and
comments show an
existing connection with your brand. If I see that my friend likes your article, I
may be inclined to
check out what you have to say, even if l've never heard of your company
before. In a world
where there is far more content than any one person could ever consume, a
friend's social share
acts as a kind of pre-screeni
without social media it
s no easy task, of course, but
88/117
would be next to impossible
Transcribed Image Text:Benefits of social media for content creation and distribution 1. Promote content Promoting your content on social channels is a great way to get your smart, wellresearched content in front of new people, proving your expertise and growing your audience. For example, Adobe used Linkedin Sponsored Content to showcase its research, including infographics and videos. 2/ Go viral As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences-their friends and followers. Going viral takes this concept one step further. As people share your cantent with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares. This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand. If I see that my friend likes your article, I may be inclined to check out what you have to say, even if l've never heard of your company before. In a world where there is far more content than any one person could ever consume, a friend's social share acts as a kind of pre-screeni without social media it s no easy task, of course, but 88/117 would be next to impossible
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning