What is the optimal way for brands to utilize social media in the feedback loop of the communication model? What must brands do to ensure this feedback loop does not damage their brand equity? Also, what social media tools are a “must”? Where does a brand "draw-the-line" in selecting social media tools and execution of social media presence?

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.