The crucial component of the micro-environment which digital marketers must always base their strategies on is   Question 15 options:   The organization itself.   The Supplee Chain   Demographic trends.   Competitors. A search ad's________ is dynamic, depending on factors such as its competition, the context of the search, and the ad relevance at that moment.   Question 16 options:   Ad headline   Ad position   Ad rank   Ad quality Marissa needs a new phone, and decides on a maximum budget of $400. She begins the buying process by searching online, clicking on an ad, and reading posted reviews on the Best Buy website. Finally, Marissa interacts with an online service rep to get her final questions answered. These moments in Marissa's consumer journey are thought of as customer insights.   Question 17 options:   True   False

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.