1. Are you on Instagram, Facebook, Twitter (X), or TitTok? Why or why not? 2. Based on your experiences with social media, which company (or brand) has been doing well targeting you? Why do you think son? 3. For the above company (or brand), what do you want to suggest if you are a Social Media Marketer? Any marketing implications? Time remaining: 2 days

1. Are you on Instagram, Facebook, Twitter (X), or TitTok? Why or why not? 2. Based on your experiences with social media, which company (or brand) has been doing well targeting you? Why do you think son? 3. For the above company (or brand), what do you want to suggest if you are a Social Media Marketer? Any marketing implications? Time remaining: 2 days

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Question 2: Consider the following model: Minimize Z = 3x, + 2x2, subject to 2r, + x2 2 10 -3x, + 2x2 s 6 2 6 X1 + X2 and X, 2 0, X2 2 0. Part a) Solve it using graphical technique. Part b) Write its dual model and explain how we can find dual optimal solutions from primal solutions.
QUESTION 3 a. There are various models and techniques which one can use to analyse the environment within which a business operates. The most commonly used ones are PESTEL and SWOT Analysis. Describe how the SWOT Analysis works in relation to a company’s decision making.
QUESTION 2 One of the employees at eden co ltd,described working at the company as to work at eden,you've got to be interested in a lot of stuff. you've got to be prepared to catch people when they fall,because people are trying stuff all the time and you've got to be prepared for unexpected because part of the way we work is almost liberately created chaos by doing more stuff than we've possibly got time to do,which means more junior members have more chances to become leaders because the senior ones can't do it all. you've got to be optimistic and smiley and damed hardwork. one of the senior managers connected,we try not to be prescriptive about defining talent and we try to encourage people to take individual responsibility for their own career path here as much as we can help them to a career path (a) in your own opinion what factors have contributed to organization citizenship behaviour among staffs at eden? elaborate your answers (b)discuss the leadership style that has help to…
Question 5 You are receiving an shipment and come across a box of shaving cream. What should you do? Please choose all that apply. Receive the shaving cream Raise an Andon CSecure it well with bubble wrap after scanning it in O Note is as Flammable on your workstation Submit
Question 6 options: True False Consideration could be a party's willingness to refrain from doing an illegal act. Question 7 options: True False Internet service providers are protected from liability (contractual or otherwise) for any and all content transmitted over their networks. Question 8 options: True False There is no single definition of what constitutes an unconscionable contract which courts will refuse to enforce. Question 9 options: True False A contract entered with a minor is a void contract. Question 10 options: True False
Question 4 Business ethics is much less complex at the global level than at the domestic level. True False Question 5 Business influences business through regulation, taxation, and more. True False
QUESTION 4 When selecting employees who will be laid off in a reduction in force (RIF), O employers should select only the oldest employees employers may not lay off all workers from a single location seniority is an acceptable method of making he decision O subjective performance evaluations such as ranking are a good basis for the decision QUESTION 5 An employer's explanation for an employee's termination is deemed to be a pretext if: a better decision could have been made the reason is ill-considered O the reason has no basis in fact a different decision would been made by the court
question illustrate the following negotiation outcomes i) A Win-Win situation ii) A Win-Lose situation iii) A Lose-Lose situation
Question 1 According to Becerra‐Fernandez and Sabherwal (2015), we are witnessing a new era withadvanced industrial economies being revolutionized with the advent of the knowledge age andhighly skilled knowledge‐based workers.Q.1.1 Justify the following statement: “Perceived threats to privacy may inhibitindividuals from contributing knowledge both within the organization as well asacross organizational boundaries”.(5)Q.1.2 With the use of detailed and original examples, differentiate between thefollowing concepts related to the nature of knowledge:Q.1.2.1 General and specific knowledge. Q.1.2.2 Associational and motor skills expertise. Question 2 Knowledge management depends on two broad aspects: 1. KM solutions, which are acombination of the four types of KM processes and systems and 2. KM foundations that includeKM infrastructure, KM mechanisms, and KM technologies. Together these can have a significantimpact on the organisation.Q.2.1 Discuss the relationship between KM foundations…
Question 3 A Company produces five products using two machines, two raw materials and labour. The profit per unit for each product, availability of each resource and the requirement of each resource for each product are as below Excel sheet. In addition, each product has a maximum market demand. The company does not wish to exceed this for any product. The objective is to maximise profit subject to availability of resources and market demands. A 1 2 Prod 1 3 Prod 2 4 Prod 3 5 Prod 4 6 Prod 5 7 8 B 15. 384615 30. 769231 9 10 Prod 1 11 Prod 2 12 Prod 3 13 Prod 4 14 Prod 5 15 16 17 18 Total Profit 19 2838. 4615 0 200 100 C D Max Market Profit/unit 100 50 50 200 100 Machine Machine 2 0.3 0.5 0.4 0.5 0.4 0.8 0.6 0.9 0.5 0.4 $6.00 $8.00 $5.00 $9.00 $7.00 E F Material 1 Material 2 Labour 0.5 0.7 0.4 0.8 0.2 0.9 0.3 0.6 0.4 0.5 Machine 160 K Machine 170.76923< Material 1 120< Material 2 205.38462 Labour 137. 69231 0.6 0.6 0.5 G 0.4 0.3 H I Avail 160 400 120 280 300
Supervision Question Why does compromise generally leave both parties feeling frustrated?
QUESTION THREE [20]3.1 Explain what is meant by the global legal-political environment of business. 3.2 One area where companies feel the legal and political effects in the global environment is in the “terms of access”. The phrase "terms of access" refers to all the conditions that apply to the importation of goods from a foreign country.With regard to this, discuss the legal instruments that are used to create these ‘conditions’ as barriers to trade between countries