In the Hair salon business, Which customer market segments (groups) are being targeted? How does the marketing of the  service target customers based on their behaviors? Which groups of targeted segments do you believe offer the most capacity for growth and profit and why? What competition is the hair salon facing in these most valuable segments?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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In the Hair salon business, Which customer market segments (groups) are being targeted? How does the marketing of the  service target customers based on their behaviors? Which groups of targeted segments do you believe offer the most capacity for growth and profit and why? What competition is the hair salon facing in these most valuable segments?

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