Question: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a) Social Awareness  b) Positive Reinforcement  c) Social Proof  d) Instrumental Conditioning e) None of the above

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter13: Managing Communication
Section: Chapter Questions
Problem 3GL
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Question: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called:

a) Social Awareness 

b) Positive Reinforcement 

c) Social Proof 

d) Instrumental Conditioning

e) None of the above 

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