Question 2 A business owner is in the process of setting up her marketing function. She is considering two options as given in Figure 1. She wants the option that will better enable her company to become highly focused on understanding and serving the customer. FINANCE Figure 1: Two Options for Setting up the Marketing Function Option A PRODUCTION CUSTOMER MARKETING HUMAN RESOURCE FINANCE Option B PRODUCTION MARKETING CUSTOMER ว กosa

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ISBN:9780357033791
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Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Inside Tesla’s Strategy For Growth
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Question 2
A business owner is in the process of setting up her marketing function. She is considering two options
as given in Figure 1. She wants the option that will better enable her company to become highly focused
on understanding and serving the customer.
FINANCE
Figure 1: Two Options for Setting up the Marketing Function
Option A
PRODUCTION
CUSTOMER
MARKETING
HUMAN
RESOURCE
FINANCE
Option B
PRODUCTION
MARKETING
CUSTOMER
ว กosa
Transcribed Image Text:Question 2 A business owner is in the process of setting up her marketing function. She is considering two options as given in Figure 1. She wants the option that will better enable her company to become highly focused on understanding and serving the customer. FINANCE Figure 1: Two Options for Setting up the Marketing Function Option A PRODUCTION CUSTOMER MARKETING HUMAN RESOURCE FINANCE Option B PRODUCTION MARKETING CUSTOMER ว กosa
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