John Vastic has just been appointed the new Marketing Manager of Foods Delight, a US-based company that specializes in the manufacturing and marketing of nutritional products for toddlers (infants under 3 years old). He is seriously looking for new products and market opportunities that might make sense for the company. One of his first tasks since being appointed Marketing Manager over 6 months ago was to weed out some weak diversification recommendations such as trucking, furniture and toy ventures, which would have taken the company away from its core baby food business. But while he remains keenly interested in new opportunities closer to the food business, he is mindful that Foods Delight will eventually have to move beyond baby food because only 5 percent of US households have babies and furthermore the baby food market is very competitive. John Vastic is considering several possibilities. It might be possible, for example, to extend sales of the company’s baby food to older infants in the pre-school age group of 4–6-year-olds. In fact some of its current chunky food products introduced for its core infant market might be attractive to some older children. Still other products, such as those that are salt free and easy-to-chew may offer opportunities for adults and or senior citizens. Other possibilities include fruit cups, bottled water and homogenized milk. Still other market possibilities that have been mentioned for a company like Foods Delight are canned or frozen food items for restaurants, military commissaries, gourmet food stores or specialty department stores. Prior to taking this job, John Vastic’s previous experience was with several multinational companies that sold a range of products including cleaning products, health and beauty aids, drugs products and baked goods. With this diverse background, Andrew has not ruled out other possibilities quite far away from baby food. But he realizes that care will be needed in developing other products and/or expanding into other markets due to the relative riskiness of each option. John Vastic has just employed you as his new Product Manager and your task is to help him develop the best growth strategies for the company. Your specific tasks are as follows: Questions 1 Using the Ansoff Matrix fit the different product-market possibilities and opportunities opened to Foods Delight into the four quadrants of the grid.