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MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter9: Marketing Research
Section: Chapter Questions
Problem 4LO
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Question

Write the best answer in the blank. 

Word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D.

Hello Fresh food delivery service and other DIY products and services are ways marketers try to increase product involvement using the theory called The _________ ____________.

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