People consume web content very differently now than when blogging began. What is a key determinant ofcontent consumption today?Menu navigation structureSite load speedHow content is displayed and writtenEasy-to-remember web address Why is readability so important to a blog post?Shows the intelligence of the writerAllows readers to leave your site immediatelyEnhances the user experienceIs not actually important

Answer: How Content is Displayed and WrittenThe way content is shown and how it is written are very…

Answered: People consume web content very…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

The direct approach is an appropriate strategy for ______. Group of answer choices bad news neutral news good news both good news and neutral news
Creative thinking and innovative approach are very important for the success of an organization. Which of the following types of information flows acts as a major contributor of innovation in an organization? a. Lateral information flow b. Upward information flow c. Downward information flow d. Diagonal information flow
This type of dimension measures consumers’ interactions from a post originating from a specific account. This also allows Analysts/Strategists to segment metrics on a variety of different social media behaviors. Engagement names Customers' content Demographics targets Collective segmenting According to Nathan David, in order to amplify audience’ reach on social media, businesses are often required to pursue __________ _ advertising. Owned media Earned media Paid media Organic media search Since the customer online journey frequently involves search engines, it is the primary role of businesses to ensure that search engines are enhanced in order to increase __________ because customers usually have extremely high intent to take action. Website effectiveness…
_________blank involves collecting information about users’ activities, analyzing patterns, and understanding how these patterns link to business outcomes. Multiple Choice Big data Social network analysis Tin Can API Artificial intelligence
Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes? A.) Social sign-on B.) Collaborative shopping C.) Network notification D.) Social search
Produce two employability related communications:- Personal brandingt and LinkedIn summary writing. Use the content og your brand to craft a LinkedIn summary which communicates your personalty and tells your story. Your perosnal brand gives you the opportuntiy to construct and manage the image you would like to communicate to your audience.
This type of dimension tends to provide valuable insights about customers using a business' social media account. Location Audience Demographics User retention ccording to the textbook, the effectiveness of __________ __to support business success has driven the demand for strategists who can analyze and enhance performance, which has provided greater reach to marketing than other owned media. Email marketing Data-driven Social media marketing Mobile Marketing
One of the lingering obstacles to e-business revolves around privacy concerns. Virtually all websites collect user data. Internet service providers, for example, can track where users go on the Weband store that information. Search engines keep detailed data onusers’ Internet searches. Those arguing that additional privacy lawsand regulations are needed claim that users never know exactlywhat information is collected, nor when it is collected. Moreover,there is no means for determining whether websites follow theirown privacy policies.On the other hand, some say current laws and regulations areadequate because they make it illegal for firms to misrepresent theirprivacy policies or fail to disclose the type of information collected.Furthermore, there is no evidence that Internet companies are quietly passing on specific customer information to outside parties.Aside from the strictly legal issues, Web privacy raises a number ofethical issues as well.Assume your company collects and…
When users click on a display ad, the landing page should match the ad's: A) Value proposition B) URL C) Domain D) Alt-Text
Which of the following is not an application of e-business? a) internet buying and selling b) electronic data interchange c) UPC barcode d) order and shipment tracking e) email
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? Select one: a. Interactivity on b. Non of them C. personalization d. information density
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

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