No written by hand solution What many observers thought was a fad, now see social media as a game changing tool. In the past, the power to communicate was a one-way street and rested in the hands of organizations; but social media has now evened the playing field. Some people might even say the power has shifted to the consumer. At the click of a mouse, a customer can now let thousands of their closest friends know if they are happy or unhappy with a product or service.   Your assignment is to watch this video: Social Media Revolution   Then write a 2 page, doubled-spaced paper detailing what social media is and the impact it has on business and how social media will trend in the future.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What many observers thought was a fad, now see social media as a game changing tool. In the past, the power to communicate was a one-way street and rested in the hands of organizations; but social media has now evened the playing field. Some people might even say the power has shifted to the consumer. At the click of a mouse, a customer can now let thousands of their closest friends know if they are happy or unhappy with a product or service.

 

Your assignment is to watch this video: Social Media Revolution

 

Then write a 2 page, doubled-spaced paper detailing what social media is and the impact it has on business and how social media will trend in the future.

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