As receivers in the communication process, marketers:​   Question 36 options:   a)  ​listen to the target market in order to develop appropriate messages.   b)  ​inform and remind the target market of new and existing products.   c)  ​promote the purchase of goods and services.   d)  ​persuade the target market to buy a company's products.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As receivers in the communication process, marketers:​
 

Question 36 options:

 

a) 

​listen to the target market in order to develop appropriate messages.
 

b) 

​inform and remind the target market of new and existing products.
 

c) 

​promote the purchase of goods and services.
 

d) 

​persuade the target market to buy a company's products.
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