There are two approaches to privacy concerns on the web that were discussed in the chapter. The first is the "__________________" approach that privacy advocates prefer, which is when the collection of information would be off-limits unless a user specifically allowed it. The second approach is the "___________________" that marketers prefer, because it means that our information is automatically collected until a user explicitly chooses not to allow it.
There are two approaches to privacy concerns on the web that were discussed in the chapter. The first is the "__________________" approach that privacy advocates prefer, which is when the collection of information would be off-limits unless a user specifically allowed it. The second approach is the "___________________" that marketers prefer, because it means that our information is automatically collected until a user explicitly chooses not to allow it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
There are two approaches to privacy concerns on the web that were discussed in the chapter. The first is the "__________________" approach that privacy advocates prefer, which is when the collection of information would be off-limits unless a user specifically allowed it. The second approach is the "___________________" that marketers prefer, because it means that our information is automatically collected until a user explicitly chooses not to allow it.
Question 9 options:
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Closed-door : Open-door |
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Stop-sign : Go-sign |
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Hands-off : Hands-on |
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Opt-in : Opt-out |
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