Discuss and explain why it is of critical importance, digital marketers pay careful attention to their customers’ private and security information that are held in their possession through protected systems, devices, and consumers, customers’ data used in digital marketing from unauthorized access.  Disscuss the five (5) privacy and security that digitial Marketers should be aware of and protect against; denial-of-service (DoS) attack, unauthorized tracking. weak passwords, man-in-the-middle (MitM) attack, and Social engineering  Include relevant examples for support

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A:

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.