In its new initiatives to improve customer service Botswana Open University intends to adopt the available electronic platforms that students can use to pay for their tuition. This requires for the university to inform itself of the available legal ways in the market that a student can use to pay the university. You are therefore required to discuss in detail a presentation to the management of the Botswana Open University, the four methods of electronic payment available. This should be illustrated by providing examples where possible. (20 marks).

In its new initiatives to improve customer service Botswana Open University intends to adopt the available electronic platforms that students can use to pay for their tuition. This requires for the university to inform itself of the available legal ways in the market that a student can use to pay the university. You are therefore required to discuss in detail a presentation to the management of the Botswana Open University, the four methods of electronic payment available. This should be illustrated by providing examples where possible. (20 marks).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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