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PART 2: NEW USER ACQUISITION (FIRST USER PRIMARY CHANNEL GROUP) DATA New Users from Direct: Engagement rate from Email: Revenue from Paid Search: New users from Referral: Key events from Org. Search: Revenue from Email: QUESTION Which channel had the most engaged new user traffic (you choose the metric you believe is the best reflection of engagement-specify the metric you used)? This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.)

PART 2: NEW USER ACQUISITION (FIRST USER PRIMARY CHANNEL GROUP) DATA New Users from Direct: Engagement rate from Email: Revenue from Paid Search: New users from Referral: Key events from Org. Search: Revenue from Email: QUESTION Which channel had the most engaged new user traffic (you choose the metric you believe is the best reflection of engagement-specify the metric you used)? This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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PART 2: NEW USER ACQUISITION (FIRST USER PRIMARY CHANNEL GROUP) DATA New Users from Direct: Engagement rate from Email: Revenue from Paid Search: New users from Referral: Key events from Org. Search: Revenue from Email: QUESTION Which channel had the most engaged new user traffic (you choose the metric you believe is the best reflection of engagement-specify the metric you used)?
Transcribed Image Text:PART 2: NEW USER ACQUISITION (FIRST USER PRIMARY CHANNEL GROUP) DATA New Users from Direct: Engagement rate from Email: Revenue from Paid Search: New users from Referral: Key events from Org. Search: Revenue from Email: QUESTION Which channel had the most engaged new user traffic (you choose the metric you believe is the best reflection of engagement-specify the metric you used)?
This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.)
Transcribed Image Text:This assignment asks you to find many datapoints from Analytics reports. Unless specified otherwise, find the statistic for December of last year. (If it is currently December 2024, use December 1, 2023 to December 31, 2023.)
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