Do you prefer to text or call people? Why?What are three positive and three negative aspects of texting someone rather than calling them?We have all most likely experienced a situation where we called/texted someone and they did not respond until days later and often apologizing that they have been too busy to text or call us back (maybe we have done it to other people too) even though we know a quick text or call only takes a minute. Since more people have mobile phones in our society and can be reached theoretically 24/7, what does it mean now if you call and/or text someone and they do not respond to you? Is this socially acceptable, do we consider this rude, or is this just the way things are now?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Do you prefer to text or call people? Why?
2. What are three positive and three negative aspects of texting someone rather than calling them?
3. We have all most likely experienced a situation where we called/texted someone and they did not respond until days later and often apologizing that they have been too busy to text or call us back (maybe we have done it to other people too) even though we know a quick text or call only takes a minute. Since more people have mobile phones in our society and can be reached theoretically 24/7, what does it mean now if you call and/or text someone and they do not respond to you? Is this socially acceptable, do we consider this rude, or is this just the way things are now?

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