2.3 Evaluate the challenges and opportunities that social media presents for customerservice and reputation management. How can brands ensure they meet the evolvingexpectations of customers in the social media space?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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2.3 Evaluate the challenges and opportunities that social media presents for customer
service and reputation management. How can brands ensure they meet the evolving
expectations of customers in the social media space?

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