Artificial Intelligence (AI) is transforming the marketing landscape by enabling more personalized customer experiences, optimizing advertising campaigns, and providing deep insights through data analytics. How do you perceive the usefulness of AI in marketing? Provide specific examples of AI applications in marketing that you find particularly promising. In what ways do you think AI will influence your future role as a marketing professional?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Artificial Intelligence (AI) is transforming the marketing landscape by enabling more personalized customer experiences, optimizing advertising campaigns, and providing deep insights through data analytics. How do you perceive the usefulness of AI in marketing? Provide specific examples of AI applications in marketing that you find particularly promising. In what ways do you think AI will influence your future role as a marketing professional?
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