Artificial Intelligence (AI) is transforming the marketing landscape by enabling more personalized customer experiences, optimizing advertising campaigns, and providing deep insights through data analytics. How do you perceive the usefulness of AI in marketing? Provide specific examples of AI applications in marketing that you find particularly promising. In what ways do you think AI will influence your future role as a marketing professional?

Artificial Intelligence (AI) is transforming the marketing landscape by enabling more personalized customer experiences, optimizing advertising campaigns, and providing deep insights through data analytics. How do you perceive the usefulness of AI in marketing? Provide specific examples of AI applications in marketing that you find particularly promising. In what ways do you think AI will influence your future role as a marketing professional?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

A marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?
There are literally 100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…
Market share is “an indicator of how well a firm is doing against its competitors.Competition is a situation in the business environment where several businesses with more or less the same products / services compete for the support of the same consumers or customer segments. The development of competition is one of the main reasons that has resulted in the development and evolvement of the field of marketing. As the world grows smaller, more businesses are established and consequently spread themselves to all parts of the world, creating an even greater challenge for the art and science of marketing and its stakeholders.Using the above statement as your basis, and a company of your choice as an example, critically discuss why it is important that marketers study the business environment within which they operate, including their competitors.
what are the advantages and disadvantages of artificial intelligence in marketing?
Do you think new technologies help companies reduce the cost of marketing at the time of product launch? Please explain your answer.
Why do some critics consider stealth marketing to be unethical?
There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?
Discuss the case for marketing to be viewed as a profession. How does this relate to both the nature of the responsibilities that are given to the marketing function and also to the nature of the actual job of a marketing manager?
Select three companies competing in the same product or service category and explain how does each differentiate and position itself in the market place. Assume you have a company and you need to do market research about your products or services, suggest how the marketing research process needs to be framed. discuss whether the business would be best advised to have someone do the research for you or should it have done by yourself. Describe the environmental forces that affect a company's ability to serve its customers? Discuss the recent change in the technological environment that impacts marketing. How it has affected behavior and how has it changed marketing. Define the marketing information system and discuss its parts? Outline the steps in the marketing research process and explain what is the most important and difficult process for the researcher?
How can companies continually evaluate and adjust their marketing implementation plan to ensure that it remains effective over time?
In relation with the use of technology in marketing, is it better to retain and train employees lacking with the skills with technological devices or just hire a new one who already have basic knowledge? Can you please create a title that would summarize this question?
Take a product or service organization you are familiar with: List the key external environmental opportunities or threats that face the organization. What do you think are the organization’s main strengths and weaknesses? Suggest ways in which the organization might respond to external forces. Recommend a possible marketing strategy that will ensure that the organization Matches its internal capabilities with external opportunities