Which of the following statements about Product Life Cycle theory is NOT true? When a company introduces a new product, it is better to start production abroad. As a result of the product life cycle theory application, a country which exports new products may become an importing country in the future. A company may make a decision to invest abroad if there is a need to reduce production costs. FDI are needed to protect a company’s domestic and foreign competitive position.
Which of the following statements about Product Life Cycle theory is NOT true? When a company introduces a new product, it is better to start production abroad. As a result of the product life cycle theory application, a country which exports new products may become an importing country in the future. A company may make a decision to invest abroad if there is a need to reduce production costs. FDI are needed to protect a company’s domestic and foreign competitive position.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following statements about Product Life Cycle theory is NOT true?
When a company introduces a new product, it is better to start production abroad.
As a result of the product life cycle theory application, a country which exports new products may become an importing country in the future.
A company may make a decision to invest abroad if there is a need to reduce production costs.
FDI are needed to protect a company’s domestic and foreign competitive position.
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