Pretend you have just been hired as a manager at International Company Limited, a local conglomerate. Your manager informs you that the company wishes to expand abroad to either Jamaica or Barbados and has asked you for some recommendations for managing country risk. There are several specific strategies available to you as a manager to manage country risk in foreign markets. Briefly describe ONE strategy that managers can use to manage country risk and make suggestions as to why you would be successful. A complete answer will include complete explanation of the strategy and at least one reason as to why employing this strategy will ensure its success in the Caribbean market.
Pretend you have just been hired as a manager at International Company Limited, a local conglomerate. Your manager informs you that the company wishes to expand abroad to either Jamaica or Barbados and has asked you for some recommendations for managing country risk. There are several specific strategies available to you as a manager to manage country risk in foreign markets. Briefly describe ONE strategy that managers can use to manage country risk and make suggestions as to why you would be successful. A complete answer will include complete explanation of the strategy and at least one reason as to why employing this strategy will ensure its success in the Caribbean market.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. Pretend you have just been hired as a manager at International Company Limited, a local conglomerate. Your manager informs you that the company wishes to expand abroad to either Jamaica or Barbados and has asked you for some recommendations for managing country risk. There are several specific strategies available to you as a manager to manage country risk in foreign markets. Briefly describe ONE strategy that managers can use to
manage country risk and make suggestions as to why you would be successful.
A complete answer will include complete explanation of the strategy and at least one reason as to why employing this strategy will ensure its success in the Caribbean market.
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