Question 2 (25 Marks) In 2024, Peter Stuyvesant remains one of South Africa's most valuable brands according to the Brand Finance Directory. Analyse the factors contributing to the enduring value of the Peter Stuyvesant brand in South Africa despite the decline in tobacco advertising and changing societal attitudes towards smoking. Among other factors, assess how the brand's strategic marketing communication and historical legacy have influenced its continued success in the market. Read the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

See similar textbooks

Related questions

Question

Transcribed Image Text:Question 2 (25 Marks) In 2024, Peter Stuyvesant remains one of South Africa's most valuable brands according to the Brand Finance Directory. Analyse the factors contributing to the enduring value of the Peter Stuyvesant brand in South Africa despite the decline in tobacco advertising and changing societal attitudes towards smoking. Among other factors, assess how the brand's strategic marketing communication and historical legacy have influenced its continued success in the market.

Transcribed Image Text:Read the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.

Expert Solution