Question 2 (25 Marks) In 2024, Peter Stuyvesant remains one of South Africa's most valuable brands according to the Brand Finance Directory. Analyse the factors contributing to the enduring value of the Peter Stuyvesant brand in South Africa despite the decline in tobacco advertising and changing societal attitudes towards smoking. Among other factors, assess how the brand's strategic marketing communication and historical legacy have influenced its continued success in the market. Read the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Question 2 (25 Marks) In 2024, Peter Stuyvesant remains one of South Africa's most valuable brands according to the Brand Finance Directory. Analyse the factors contributing to the enduring value of the Peter Stuyvesant brand in South Africa despite the decline in tobacco advertising and changing societal attitudes towards smoking. Among other factors, assess how the brand's strategic marketing communication and historical legacy have influenced its continued success in the market.

Transcribed Image Text:Read the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.

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