Read the following extract and then answer the questions below. As the marketing manager of Klin Pty Ltd, which is a marketing consultancy company, you have been approached by Mr. Pitlagano who is a youth and wants to start a business to take advantage of the Youth Development Fund Programme from the ministry of youth. He is not quite sure which business venture to start but during his secondary school days he learnt briefly about the consumer goods and industries goods. His brother has advised him to specialize in the supply of consumer products in the Kgalagadi district as there are few suppliers and the area is remote. This makes Kgalagadi district more favourable for business considerations. Mr. Pitlagano had asked you to make him to understand consumer products to enable him to make clear and well-informed decision on the type of business is about to venture into and the kinds of merchandise to keep. Define consumer product to Mr. Pitlagano and give two (2) examples of consumer products to justify your answer I. II. (5 marks) With an example for each, discuss the four (4) classification of a consumer product to Mr. Pitlagano to make him to understand consumer products much better. (20 marks)

Read the following extract and then answer the questions below. As the marketing manager of Klin Pty Ltd, which is a marketing consultancy company, you have been approached by Mr. Pitlagano who is a youth and wants to start a business to take advantage of the Youth Development Fund Programme from the ministry of youth. He is not quite sure which business venture to start but during his secondary school days he learnt briefly about the consumer goods and industries goods. His brother has advised him to specialize in the supply of consumer products in the Kgalagadi district as there are few suppliers and the area is remote. This makes Kgalagadi district more favourable for business considerations. Mr. Pitlagano had asked you to make him to understand consumer products to enable him to make clear and well-informed decision on the type of business is about to venture into and the kinds of merchandise to keep. Define consumer product to Mr. Pitlagano and give two (2) examples of consumer products to justify your answer I. II. (5 marks) With an example for each, discuss the four (4) classification of a consumer product to Mr. Pitlagano to make him to understand consumer products much better. (20 marks)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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