Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.
Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following:
Do a marketing strategy, this section will include:
Describe the company’s target market and its characteristics.
- demographic characteristics of target customers.
- number of potential customers
- customer needs, wants and habits.
Advertising and promotion:
- media used.
- media costs.
- frequency of usage.
- plans for generating publicity.
Pricing:
- cost structure, fixed , variable.
Comparison against competitors prices
Distribution strategy:
- channels of distribution used.
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