Ani offers piano lessons in her home - students come to her home studio for their session. Sal also offers piano lessons, but he offers them virtually - students stay in their homes, and video conference with Sal for their session. Sal's business is in the same product category - piano lessons - but meets customers' needs in a slightly different way than Ani. For Ani, what type of competitor is Sal? a Indirect competitor b Substitute c Direct competitor d Alternative
Ani offers piano lessons in her home - students come to her home studio for their session. Sal also offers piano lessons, but he offers them virtually - students stay in their homes, and video conference with Sal for their session. Sal's business is in the same product category - piano lessons - but meets customers' needs in a slightly different way than Ani. For Ani, what type of competitor is Sal? a Indirect competitor b Substitute c Direct competitor d Alternative
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ani offers piano lessons in her home - students come to her home studio for their session. Sal also offers piano lessons, but he offers them virtually - students stay in their homes, and video conference with Sal for their session. Sal's business is in the same product category - piano lessons - but meets customers' needs in a slightly different way than Ani. For Ani, what type of competitor is Sal?
a Indirect competitor
b Substitute
c Direct competitor
d Alternative
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