Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?
Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?
Expert Solution
Step 1 Introduction
Market development strategy, as the name goes, is the strategy in which the organization plans business growth strategy for the new, current and existing products. Market development strategy helps the companies to identify the potential opportunities and sell product in unexplored consumer market.
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