ABC Compnay’s mission statement contains the strategic objective “to connect people to their passions, their communities, and the world’s knowledge. To ensure this, ABC Compnay offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation.” This is not a good strategic objective because it lacks a finish line and a time frame.  True  False

Marketing
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ISBN:9780357033791
Author:Pride, William M
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Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Inside Tesla’s Strategy For Growth
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ABC Compnay’s mission statement contains the strategic objective “to connect people to their passions, their communities, and the world’s knowledge. To ensure this, ABC Compnay offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation.” This is not a good strategic objective because it lacks a finish line and a time frame.

 True

 False

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