What is the following an example of? "To busy multitaskers who need help remembering things, Evernote is a digital content management application that makes it easy to capture and remember moments and ideas from your everyday life using your computer, phone, tablet, and the Web." a. service differentiation O b. responsible target marketing O c. positioning statement O d. competitive advantage For Toyota, customers who care about the price of a car and its operating economy make up one O a. market position O b. market segment Oc. value network O d. value chain

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the following an example of? "To busy multitaskers who need help remembering things, Evernote is a
digital content management application that makes it easy to capture and remember moments and ideas
from your everyday life using your computer, phone, tablet, and the Web."
O a. service differentiation
O b. responsible target marketing
O c. positioning statement
O d. competitive advantage
For Toyota, customers who care about the price of a car and its operating economy make up one
O a. market position
O b. market segment
O c. value network
O d. value chain
What segmentation approach is used by McDonald's when the company localizes its products and services to
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Transcribed Image Text:What is the following an example of? "To busy multitaskers who need help remembering things, Evernote is a digital content management application that makes it easy to capture and remember moments and ideas from your everyday life using your computer, phone, tablet, and the Web." O a. service differentiation O b. responsible target marketing O c. positioning statement O d. competitive advantage For Toyota, customers who care about the price of a car and its operating economy make up one O a. market position O b. market segment O c. value network O d. value chain What segmentation approach is used by McDonald's when the company localizes its products and services to Ai Ps étv 20 F3 g88 FA F1 F2 F5 F7 F9 F10 @ 23 2$ & * 3 4 7 8 .. R T Y U ث ق HTJ J DSF K iN Ms B ).
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