Answered: .In the context of the web, what is a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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9.In the context of the web, what is a cookie? Whatis the benefit of cookies for online shoppers?

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HTTP cookies form an important aspect of modern development and the internet and are a necessary part of web browsing and can help web developers and e-commerce marketers provide convenient and personal website visits.

Because of the value provided by cookies, e-commerce companies can extract a lot of value from them, as it can help them plan their marketing strategy and planning. It forms an important foundation for digital marketing initiatives and campaigns that marketers undertake.

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