3. Consider this sales promotion from Starbucks. What type of sales promotion is it? (Highlight one answer) a. Coupon b. Premium c. Contest d. Sweepstakes e. Samples f. Loyalty Program g. Rebates Explain your answer using course concepts:

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please explain your reasoning

3. Consider this sales promotion from Starbucks. What type of sales
promotion is it? (Highlight one answer)
a. Coupon
b. Premium
c. Contest
d. Sweepstakes
e. Samples
f. Loyalty Program
g. Rebates
Explain your answer using course concepts:
Transcribed Image Text:3. Consider this sales promotion from Starbucks. What type of sales promotion is it? (Highlight one answer) a. Coupon b. Premium c. Contest d. Sweepstakes e. Samples f. Loyalty Program g. Rebates Explain your answer using course concepts:
ORDER
Welcome to Starbucks Rewards™
Join Starbucks RewardsTM to earn free food
and drinks, get free refills on brewed coffee
and tea, and order ahead to jump the line.
JOIN NOW
641
3. Consider this sales promotion from Starbucks. What type of sales
promotion is it? (Highlight one answer)
a. Coupon
Transcribed Image Text:ORDER Welcome to Starbucks Rewards™ Join Starbucks RewardsTM to earn free food and drinks, get free refills on brewed coffee and tea, and order ahead to jump the line. JOIN NOW 641 3. Consider this sales promotion from Starbucks. What type of sales promotion is it? (Highlight one answer) a. Coupon
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