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This concept is used to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. OA. Intangible products OB. Marketspaces OC. Meta Markets OD. Marketplaces

This concept is used to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. OA. Intangible products OB. Marketspaces OC. Meta Markets OD. Marketplaces

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.3: Types Of Business Products
Problem 1LO
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This concept is used to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. OA. Intangible products OB. Marketspaces OC. Meta Markets OD. Marketplaces Previous page
Transcribed Image Text:This concept is used to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. OA. Intangible products OB. Marketspaces OC. Meta Markets OD. Marketplaces Previous page
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