Glam Beauty, a large cosmetic company, runs several affiliate programs with theChase team: Makeup Madness US, Makeup Madness CA, Makeup Madness UK. You aretasked with keeping track of all the publisher recruitment, increased commissionopportunities, and paid placement opportunities for each of the programs. Walk usthrough your organization strategy and tool(s) for this brand.  Chase is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media.  These companies aren't real. It is just for the purpose of the question. I have to provide a structured outline for a 15-minute presentation on tracking publisher recruitment, increased commission opportunities, and paid placement opportunities for Makeup Madness in collaboration with the Chase team.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Glam Beauty, a large cosmetic company, runs several affiliate programs with the
Chase team: Makeup Madness US, Makeup Madness CA, Makeup Madness UK. You are
tasked with keeping track of all the publisher recruitment, increased commission
opportunities, and paid placement opportunities for each of the programs. Walk us
through your organization strategy and tool(s) for this brand. 

Chase is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. 

These companies aren't real. It is just for the purpose of the question. I have to provide a structured outline for a 15-minute presentation on tracking publisher recruitment, increased commission opportunities, and paid placement opportunities for Makeup Madness in collaboration with the Chase team.

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