Please provide a solution to the below hypothetical challenge as Head of Instagram. Post Covid, it is noticed that users are not only sharing videos and pictures but also monetizing through their content. As Head of product, you need to deviise a plan to launch a market place (browse, shop and sell) feature for these small businesses on Instagram. You need to come up with the detail plan covering: features and wire frames ,market sizing, go to market strategy, success metrics, monetization strategy, user persona.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please provide a solution to the below hypothetical challenge as Head of Instagram.

Post Covid, it is noticed that users are not only sharing videos and pictures but also monetizing through their content. As Head of product, you need to deviise a plan to launch a market place (browse, shop and sell) feature for these small businesses on Instagram. You need to come up with the detail plan covering:

features and wire frames ,market sizing, go to market strategy, success metrics, monetization strategy, user persona.

 

Expert Solution
Step 1

When you’re launching a product on Instagram, it takes a lot of planning. However, doing so can help you reach a wide audience, and through it, you can gain new followers and increase the sales of your product.

To help you launch your latest products on a social media platform such as Instagram, we’ve put together this guide. It includes everything that you need to know to launch your products effectively on the platform.

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