You were just hired by a company that wants to produce apps that helppeople become healthier by exercising, eating well, and reducing stress.On which customer motivations would you recommend the companyfocus? Describe the app you would design, the customer motivations itmeets, and why your app is the right design for your potentialcustomers.

You were just hired by a company that wants to produce apps that helppeople become healthier by exercising, eating well, and reducing stress.On which customer motivations would you recommend the companyfocus? Describe the app you would design, the customer motivations itmeets, and why your app is the right design for your potentialcustomers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

You were just hired by a company that wants to produce apps that help
people become healthier by exercising, eating well, and reducing stress.
On which customer motivations would you recommend the company
focus? Describe the app you would design, the customer motivations it
meets, and why your app is the right design for your potential
customers.

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