Assume that a franchised chain of restaurants is renewing their furniture. This is a big purchase considering that the restaurant chain is going to buy furniture for all of their stores. Who in the restaurant chain would perform the following six roles in the buying center for this purchase and how would they perform these roles? Be specific in your answer. (a) Initiator (b) User (c) Influencer (d) Buyer (e) Decider (f) Gatekeeper

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”