In detail, describe google analytics, adobe analytics, and kissmetrics. Also, in detail explain website analytics metrics. Explain the three website dimension scopes, hit-level data, session-level data, and user-level data. Please use relevant digital marketing concepts in your answer.

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A: FEEL FREE TO ASK FOR CLARIFICATIONS.

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Q: What is the role of data analytics in business?

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.