Explain how data has become a business asset for Fitbit.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Explain how data has become a business asset for Fitbit.
Transcribed Image Text:Explain how data has become a business asset for Fitbit.
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Despite being one of the first businesses to invest in the wearable market, Google has been unable to make a significant effect. It now appears to be considering a shortcut: acquiring a business that specialists in wearable and health data. Google stated in a blog post that it has purchased Fit bit, a company that has failed to compete with Apple in the wearable area despite having a strong portfolio of fitness devices at various price points, a loyal user base, and a developing health and wellness services vertical.

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